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Dark Rainbow™
Striking design. Powerful Innovation.
Just launched in CloudEmbrace with CloudWire.
Patent pending
Patent pending
CloudEmbrace
Bra with CloudWire
NOW IN DARK RAINBOW
Learn how we created a more comfortable underwire bra.
The evolution
of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.
Typical underwire bras vs CloudEmbrace Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITOR
medium to low support
Wires that dig in
6 Reasons why you'll love CloudEmbrace™ with CloudWire™
- Ultra durable and backed by a 30-day return policy
- Cushioned wire protects skin and flexes with you
- Inspire comfort with powerful support
- Superior back and side smoothing
- No bulky or scratchy seaming
- Convertible straps can be hidden under racerback tanks
Tested on hundreds of women
A color for every mood
"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
Choose your style
Wireless
"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
CloudWire
"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."SANDRA
SoftForm V-Neck Bra
Original priceSale price
$69
$63
Scroll to reviews
Pre-Order 10% Off
The fully adjustable version of our insanely soft and supportive SoftForm Pullover Bra.
Style: SoftForm
What makes it Honeylove?
Ultra soft performance fabric feels like a dream against skin, while adjustable straps and hook-and-eye back closure let you customize your fit.
- The bra's seamless design disappears under tight clothes.
- Premium brushed lining feels incredibly soft on your skin.
- Foam cups are anchored in for zero moving around or twisting.
- Smoothing wings prevent bumps under clothing.
- Easy on-and-off thanks to adjustable features.
- A bonded underbust lifts without underwire.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
Our SoftForm V-Neck Bra has all the features we know and love with the added back hook and eye closure and strap adjustability providing a higher back platform to optimize a smooth profile.
Our SoftForm V-Neck Bra offers a wireless plunge coverage featured in a lower neckline for more diverse wearability.
The ideal method to care for your SoftForm V-Neck Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our SoftForm V-Neck Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
The SoftForm V-Neck Bra provides another wardrobe solution to those that love the SoftForm Bra by dropping the neckline, adding adjustability, and back hook and eye closures for an everyday wear.
Our SoftForm V-Neck Bra has all the features we know and love with the added back hook and eye closure and strap adjustability providing a higher back platform to optimize a smooth profile.
Our SoftForm V-Neck Bra offers a wireless plunge coverage featured in a lower neckline for more diverse wearability.
The ideal method to care for your SoftForm V-Neck Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our SoftForm V-Neck Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
The SoftForm V-Neck Bra provides another wardrobe solution to those that love the SoftForm Bra by dropping the neckline, adding adjustability, and back hook and eye closures for an everyday wear.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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