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$100
Dark Rainbow™
Striking design. Powerful Innovation.
Just launched in CloudEmbrace with CloudWire.
Patent pending
Patent pending
CloudEmbrace
Bra with CloudWire
NOW IN DARK RAINBOW
Learn how we created a more comfortable underwire bra.
The evolution
of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.
Typical underwire bras vs CloudEmbrace Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITOR
medium to low support
Wires that dig in
6 Reasons why you'll love CloudEmbrace™ with CloudWire™
- Ultra durable and backed by a 30-day return policy
- Cushioned wire protects skin and flexes with you
- Inspire comfort with powerful support
- Superior back and side smoothing
- No bulky or scratchy seaming
- Convertible straps can be hidden under racerback tanks
Tested on hundreds of women
A color for every mood
"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
Choose your style
Wireless
"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
CloudWire
"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."SANDRA
CrossOver Contour Bra
$69
Our bestselling wireless CrossOver Bra, now with built-in molded cups for a rounded shape
Style: Contour
Unsure which size to choose?
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
We've reimagined our signature CrossOver Bra with built-in light foam cups for extra support and a smooth, rounded t-shirt bra shape
- Molded foam cups provide extra shaping for a rounding effect under clothes
- A stabilized cradle provides support without underwire.
- Lower-profile side wings sit comfortably below the armhole for a seamless look under tanks and lower-side-cut tops.
- Premium materials and four-way stretch fabric feel like a dream against skin.
- Adjustable, convertible straps let you personalize your fit and wear it multiple ways.
- Patent-pending
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% SpandexMesh: 65% Nylon, 35% Spandex
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
Yes! The CrossOver Contour Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Our CrossOver Contour Bra is equipped with an extended bonded cradle for enhanced support. Side-bust boning helps keep your chest centered, with a stationary molded foam cup for natural shaping and built-in support. Wide wings and a supportive band add stability while maximizing comfort.
The ideal method to care for your CrossOver Contour Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
The CrossOver Contour Bra is best suited for side-set, tubular, and conical breast shapes.
The CrossOver Contour Bra offers a new approach to our original CrossOver Bra. Designed with a stationary molded foam cup that’s anchored and stabilized in key areas, it offers a higher level of structure and support—while maintaining the comfort you love.
Yes! The CrossOver Contour Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Our CrossOver Contour Bra is equipped with an extended bonded cradle for enhanced support. Side-bust boning helps keep your chest centered, with a stationary molded foam cup for natural shaping and built-in support. Wide wings and a supportive band add stability while maximizing comfort.
The ideal method to care for your CrossOver Contour Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
The CrossOver Contour Bra is best suited for side-set, tubular, and conical breast shapes.
The CrossOver Contour Bra offers a new approach to our original CrossOver Bra. Designed with a stationary molded foam cup that’s anchored and stabilized in key areas, it offers a higher level of structure and support—while maintaining the comfort you love.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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