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Dark Rainbow

Striking design. Powerful Innovation.
Just launched in CloudEmbrace with CloudWire.

Patent pending

CloudEmbrace
Bra with Cloudwire

NOW IN DARK RAINBOW

Learn how we created a more comfortable underwire bra.

The evolution
of underwire

EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.

Typical Underwire Bras
vs
CloudEmbrace Bra with CloudWire

CloudEmbrace Bra with CloudWire
Typical Underwire Bras
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Honeylove logo
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
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Honeylove Compare
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITORCompetitor Compare
medium to low support
Wires that dig in

6 Reasons why you'll love CloudEmbrace™ with CloudWire™

  • Ultra durable and backed by a 30-day return policy
  • Cushioned wire protects skin and flexes with you
  • Inspire comfort with powerful support
  • Superior back and side smoothing
  • No bulky or scratchy seaming
  • Convertible straps can be hidden under racerback tanks
6 Reasons why you'll love CloudEmbrace™ with CloudWire™

Tested on hundreds of women

A color for every mood

A color for every mood
CloudWire in Vamp
$79
Shop Now
CloudWire in Sand
$79
Shop Now
CloudWire in Dark Rainbow
$79
Shop Now

"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
The best compliment

Choose your style

Wireless
Wireless
5 stars"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
Shop Wireless
CloudWire
CloudWire
5 stars"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."SANDRA
Shop Cloudwire
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CloudEmbrace Bra with CloudWire
$79
$74
The world's most comfortable underwire bra.
The world's most comfortable underwire bra
Unsure which size to choose?

What makes it Honeylove?

Meet the world's most comfortable underwire bra (patent pending). Flexible CloudWire™ is embedded in this bra's plush foam padding for a protective cushion and zero chance of poke-through. This modern, light-as-a-cloud t-shirt bra features molded foam cups for support and shape, CloudFuse™ honeycomb bonding for extra back and side smoothing, and adjustable straps.

The evolution of underwire is here.

  • Flexible CloudWire™ is embedded into foam padding
  • Molded foam cups shape and support
  • CloudFuse™ honeycomb silicone provides back and side smoothing
  • Adjustable straps and back closure
  • Patent pending

True to size. Use our sizing tool to find your perfect fit.

Body: 76% Nylon, 24% Elastane

Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
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What our customers are saying

All of your questions, answered

Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.

The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.

The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.

Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.

Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
Have more questions?

As Seen In

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"A shaping short adds a layer of security for that extra confidence boost."

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Who What Wear Logo

"In all my many years on this planet, I've never had a bra that felt this good to wear."

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Forbes Logo

"[Honeylove] is disrupting the status quo by taking the shame out of shapewear."

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