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Bold, Beautiful,
Wirefree

Strikingly supportive. The latest design technology in our CloudEmbrace™ collection.

Patent pending

Aesthetically
pleasing innovation

Aesthetically<brMobile /> pleasing innovation
PATENT-PENDING
WIRELESS LIFT
"Dark Rainbow™" is a patent-pending engineered light gauge knit that creates a seamless gradient. It doesn't just look striking – it supports where it matters.BETSIE LARKINFounder + Co-CEOShop Now

All of the lift and shape, none of the underwire

Wireless LiftCloudfuse™ cradle and molded foam pads lift without underwire.
Wing SupportWide, smoothing wings at the underarms, sides, and back eliminate bulging.
All-day comfortFlat, bonded seams and premium sweat-wicking fabrics work with your body.

Wire-free zoned support

OPEN KNITReleases for a no-dig fit
LIGHT DENSITY KNITSmooths without compression
MEDIUM DENSITY KNITHolds and supports
HIGH-DENSITY KNITControls and lifts

A color for every mood

A color for every mood
CloudEmbrace in Vamp
$74
Shop Now
CloudEmbrace in Sand
$74
Shop Now
CloudEmbrace in Dark Rainbow
$74
Shop Now

5 starsI am so pleased with my Honeylove CloudEmbrace bra! It is comfortable and supportive unlike any other bra I have had. And I have had a lot of bras in my life!KimberleySHOP DARK RAINBOW™
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4 Reasons why you’ll love CloudEmbrace

Insane comfort with powerful support

Superior back and side smoothing

No bulky or scratchy seams

Convertible straps can be hidden under narrow tanks

Choose your style

Wireless
Wireless
5 stars"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
Shop Wireless
CloudWire
CloudWire
5 stars"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."SANDRA
Shop CloudWire
SoftForm V-Neck Bra
Original price
$69
Sale price
$63
Scroll to reviews
Pre-Order 10% Off
The fully adjustable version of our insanely soft and supportive SoftForm Pullover Bra.
Adjustable
Unsure which size to choose?

What makes it Honeylove?

Ultra soft performance fabric feels like a dream against skin, while adjustable straps and hook-and-eye back closure let you customize your fit.

  • The bra's seamless design disappears under tight clothes.
  • Premium brushed lining feels incredibly soft on your skin.
  • Foam cups are anchored in for zero moving around or twisting.
  • Smoothing wings prevent bumps under clothing.
  • Easy on-and-off thanks to adjustable features.
  • A bonded underbust lifts without underwire.
True to size. Use our sizing tool to find your perfect fit.

Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane

Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying

All of your questions, answered

Our SoftForm V-Neck Bra has all the features we know and love with the added back hook and eye closure and strap adjustability providing a higher back platform to optimize a smooth profile.
Our SoftForm V-Neck Bra offers a wireless plunge coverage featured in a lower neckline for more diverse wearability.
The ideal method to care for your SoftForm V-Neck Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our SoftForm V-Neck Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. A V-Neck Coverage neckline and molded foam cups provide shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
The SoftForm V-Neck Bra provides another wardrobe solution to those that love the SoftForm Bra by dropping the neckline, adding adjustability, and back hook and eye closures for an everyday wear.
Have more questions?

As Seen In

Vogue Logo

"A shaping short adds a layer of security for that extra confidence boost."

Read Article
Who What Wear Logo

"In all my many years on this planet, I've never had a bra that felt this good to wear."

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Forbes Logo

"[Honeylove] is disrupting the status quo by taking the shame out of shapewear."

Read Article