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$100
Bold, Beautiful,
Wirefree
Wirefree
Strikingly supportive. The latest design technology in our CloudEmbrace™ collection.
Patent pending
Patent pending
Aesthetically
pleasing innovation
PATENT-PENDING
WIRELESS LIFT
"Dark Rainbow™" is a patent-pending engineered light gauge knit that creates a seamless gradient. It doesn't just look striking – it supports where it matters.BETSIE LARKINFounder + Co-CEOShop Now
All of the lift and shape,
none of the underwire
Wireless LiftCloudfuse™ cradle and molded foam pads lift without underwire.
Wing SupportWide, smoothing wings at the underarms, sides, and back eliminate bulging.
All-day comfortFlat, bonded seams and premium sweat-wicking fabrics work with your body.
Wire-free zoned support
OPEN KNITReleases for a no-dig fit
LIGHT DENSITY KNITSmooths without compression
MEDIUM DENSITY KNITHolds and supports
HIGH-DENSITY KNITControls and lifts
A color for every mood
I am so pleased with my Honeylove CloudEmbrace bra! It is comfortable and supportive unlike any other bra I have had. And I have had a lot of bras in my life!KimberleySHOP DARK RAINBOW™4 Reasons why you’ll love CloudEmbrace™
4 Reasons why you’ll love CloudEmbrace™
ALL DAY SUPPORTInsane comfort with powerful support
360° CONTOURSuperior back and side smoothing
ADJUSTABLE STRAPSConvertible straps can be hidden under narrow tanks
SEAMLESS EDGESNo bulky or scratchy seams
Insane comfort with powerful support
Superior back and side smoothing
No bulky or scratchy seams
Convertible straps can be hidden under narrow tanks
Choose your style
Wireless
"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
CloudWire
"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."SANDRA
SoftForm Pullover Bra
$69
Insanely soft, unbelievably supportive. A wireless dream.
Style: SoftForm
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
- A bonded cradle replaces underwire for maximum comfort and support.
- The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
- Premium brushed lining is feather-soft against skin.
- Wide, smoothing wings eliminate bra bulge.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying
All of your questions, answered
The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest gently on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
Our SoftForm Pullover Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
The SoftForm Pullover Bra is best suited for asymmetrical, athletic, and sensitive post-surgery breast shapes.
A leveled up version of our V-Neck Bra, the SoftForm Pullover provides enhanced all day comfort with its buttery smooth fabric, back and side smoothing, and full bust support with a wider strap!
The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest gently on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
Our SoftForm Pullover Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
The SoftForm Pullover Bra is best suited for asymmetrical, athletic, and sensitive post-surgery breast shapes.
A leveled up version of our V-Neck Bra, the SoftForm Pullover provides enhanced all day comfort with its buttery smooth fabric, back and side smoothing, and full bust support with a wider strap!
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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