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Bold, Beautiful,
Wirefree

Strikingly supportive. The latest design technology in our CloudEmbrace™ collection.

Patent pending

Aesthetically
pleasing innovation

Aesthetically<brMobile /> pleasing innovation
PATENT-PENDING
WIRELESS LIFT
"Dark Rainbow™" is a patent-pending engineered light gauge knit that creates a seamless gradient. It doesn't just look striking – it supports where it matters.BETSIE LARKINFounder + Co-CEOShop Now

All of the lift and shape, none of the underwire

Wireless LiftCloudfuse™ cradle and molded foam pads lift without underwire.
Wing SupportWide, smoothing wings at the underarms, sides, and back eliminate bulging.
All-day comfortFlat, bonded seams and premium sweat-wicking fabrics work with your body.

Wire-free zoned support

OPEN KNITReleases for a no-dig fit
LIGHT DENSITY KNITSmooths without compression
MEDIUM DENSITY KNITHolds and supports
HIGH-DENSITY KNITControls and lifts

A color for every mood

A color for every mood
CloudEmbrace in Vamp
$74
Shop Now
CloudEmbrace in Sand
$74
Shop Now
CloudEmbrace in Dark Rainbow
$74
Shop Now

5 starsI am so pleased with my Honeylove CloudEmbrace bra! It is comfortable and supportive unlike any other bra I have had. And I have had a lot of bras in my life!KimberleySHOP DARK RAINBOW™
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4 Reasons why you’ll love CloudEmbrace

Insane comfort with powerful support

Superior back and side smoothing

No bulky or scratchy seams

Convertible straps can be hidden under narrow tanks

Choose your style

Wireless
Wireless
5 stars"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
Shop Wireless
CloudWire
CloudWire
5 stars"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."SANDRA
Shop CloudWire
CloudShape Bra with CloudWire
$79
Engineered for comfort, flawless fit, and effortless lift.
Unsure which size to choose?
Free shipping over
$100
• Free 30-day returns & exchanges

What makes it Honeylove?

A t-shirt bra made so perfectly, from fit to comfort features, that you’ll completely forget you’re wearing it.

  • Cloudwire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
  • Disappearing edge cups become gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
  • CloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
  • Cup and band sizing ensures a perfect fit every time.
True to size. Use our sizing tool to find your perfect fit.

Body: 76% Nylon, 24% ElastaneCup lining: 100% Polyester

Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying

All of your questions, answered

The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!
The CloudShape Bra will keep you well supported with a subtle lift thanks to our foam cups and embedded cushioned underwire.
The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!
Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!
Have more questions?

As Seen In

Vogue Logo

"A shaping short adds a layer of security for that extra confidence boost."

Read Article
Who What Wear Logo

"In all my many years on this planet, I've never had a bra that felt this good to wear."

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Forbes Logo

"[Honeylove] is disrupting the status quo by taking the shame out of shapewear."

Read Article