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Discounted40E Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40E cup size. Browse our collection of 40E bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
This wire-free bra swaps rigid underwire for a bonded cradle that offers outstanding comfort while maintaining full support. The luxurious brushed lining rests feather-light against your body, and the hardware-free design vanishes invisibly under your most figure-hugging pieces. Raw-cut edges and seamless construction guarantee a sleek, bulge-free profile every single wear.
View More DetailsV-Neck Bra
HK$530
HK$477
CrossOver Bra
Wireless Bra
Refined mesh accents distinguish this wireless bra from ordinary options. A precision-bonded cradle delivers superior comfort and support without traditional underwire. Sculpted side panels smooth your back and underarm zones for a sleek silhouette. Adjustable, convertible straps allow you to customize the fit to your frame. Premium four-way stretch fabric contours to and adapts with your unique shape.
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CloudEmbrace Bra
Wireless Bra
Meet the wireless bra that feels as light as air. Designed with molded memory foam cups, it provides lift, support, and shaping that moves with you. Cloudfuse™ honeycomb bonding ensures a seamless, invisible finish beneath clothes, while wide, smoothing wings at every edge eliminate bulges. Convertible, adjustable straps and full-coverage cups make it easy to style with any outfit.
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SoftForm Bra
Wireless Bra
We transformed our best-fitting, highly supportive V-Neck Bra by crafting it in the softest, most enchanting fabric yet. This wire-free style relies on a bonded cradle for support and comfort, eliminating the need for traditional underwire. Its sleek, hardware-free design remains completely invisible under even the most form-fitting outfits.
View More DetailsSoftForm Bra
HK$575
Silhouette Bra
Wireless Bra
Pliable, elastic silicone features a plush velveteen coating that delivers adaptable lift. Designed with a bonded support structure to eliminate metal underwire and contouring panels across the back and sides. Laser-cut, no-seam construction vanishes beneath any outfit. Straps offer adjustability and multiple wearing options so you can dial in your ideal fit.
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CrossOver V-Neck Bra
Wireless Bra
Crafted from our proprietary mesh with a deeper neckline. This underwire-free design incorporates a bonded underbust that delivers elevation and structure without metal components. Contouring side panels sculpt your silhouette and smooth away back and underarm spillage. Straps offer both adjustment and conversion options to achieve your ideal fit. Flexible, multi-position straps paired with stretch fabric in four directions ensure the bra conforms precisely to your unique contours.
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CrossOver Contour Bra
Wireless Bra
Our iconic CrossOver bra has been elevated with integrated lightweight foam cups that deliver enhanced lift and a naturally sculpted profile. Designed with dedicated cup and band measurements, this style guarantees a tailored, impeccable fit. Permanent foam cups take the place of removable inserts. A concealed bonded framework offers reliable support while eliminating underwire, and extended smoothing side panels create an invisible, streamlined look beneath any outfit. Luxe fabrics with four-way stretch move effortlessly with your body. Customizable, convertible straps allow you to dial in your perfect comfort level.
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Silhouette Roses Bra
Wireless Bra
Flexible silicone in a signature rose pattern features soft velveteen flocking that delivers enhanced support. The bonded cradle replaces traditional underwire, while wide side panels smooth your back and sides for a seamless silhouette. Raw-cut construction ensures this wireless bra disappears beneath any outfit. Adjustable, convertible straps let you customize your fit with complete control.
View More DetailsSilhouette Roses Bra
HK$530
HK$477
New!
X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
CrossOver Lace Bra
Lace Bra
Refined flat lace accents transform an everyday essential into something special. Engineered with a bonded underbust cradle that eliminates traditional underwire, sculpting side wings that smooth your back and underarm zones, and molded foam cups that enhance your natural shape. Convertible, adjustable straps adapt to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
CrossOver Lace Bra
HK$575
CrossFlex Activity Bra
Wireless Bra
The ultimate support bra for everyday activities and light to moderate movement. It's more comfortable than your everyday bra and supports like an active bra. Silicone cushioned bra band and smoothing wing provide 360 smoothing. Adjustable bra straps and hook and eye attachment make it easy to put on and take off. This wireless bra features Cloudfuse™ bonding that replaces underwire for maximum comfort and support.
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Crossover Bra
CloudEmbrace Bra
Silhouette Bra
Softform Bra
Superpower Short
Liftwear Cami
Everyday Undies
Cami Bodysuit
Superpower BriefWhat is a 40E bra?
The letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For an E cup, that means your bust is about 5 inches larger than your underbust.
The number in your bra size, like the “38” in 38E, refers to your band size, which measures the circumference around your ribcage just below your bust. Because the band provides the majority of a bra’s support rather than the straps, finding the right band size is key to lasting comfort and a secure, supportive fit.
Key bra features for 40E bra size
For a 40E bra size, the focus should be on maximum support, comfort, and stability while still flattering your natural shape. To achieve a lifted and defined silhouette, choose bras with full-coverage cups, strong underwire or wireless bonding at the bust, and reinforced side panels.
These elements help contain and shape the bust without adding bulk. For everyday wear, look for styles with wide, cushioned straps and a sturdy band, which provide excellent weight distribution and reduce shoulder strain.
Balconette and full-cup bras are great options, offering a secure fit and natural lift. If you prefer wire-free comfort, opt for wireless bras with molded cups or bonded support zones specifically engineered for larger cup sizes.
These provide gentle shaping and support while maintaining a smooth, comfortable fit for a [insert band and cup size] bra size. If your band size runs larger, seek out bras with extra-wide, smoothing wings and a supportive back cut to enhance comfort and deliver a smooth, flattering silhouette.
Ideal fit for an E cup bra
For someone with an E cup, the ideal bra fit emphasizes maximum support, full containment, and long-lasting comfort. The cups should completely enclose the bust, providing a smooth, rounded shape without any gaping, bulging, or spillage.
The band should offer firm, reliable support as the foundation of the bra. It should feel snug and stable around your ribcage but still comfortable enough to fit two fingers underneath without digging in.
The cups should sit flush against your chest, fully supporting the breast tissue from every angle with no wrinkles or overflow along the neckline or sides. The center gore (the middle part of the bra) should rest flat and secure against your sternum, ensuring proper separation, lift, and structure.
For E cups, look for wide, supportive straps and structured cups with reinforced seams or underwire to evenly distribute weight, prevent shoulder strain, and maintain lift throughout the day.
Choosing the right 40E bra
Start by using our bra size calculator to verify your 40E size. Once you know your true fit, consider your main priorities as an E cup — whether that’s lift, shaping, or everyday comfort — and choose the style that best suits your needs.
Featuring elegant mesh details, supportive full-coverage cups, and adjustable straps, the CrossOver Bra blends beauty with practicality. It’s an excellent option for a 40E size seeking both style and reliable support.
Designed for daily wear, the Silhouette Bra offers lasting comfort and secure lift. Its adjustable features help a 40E size achieve a personalized fit for all-day ease and confidence.
With soft, stretchy fabric and a hardware-free design, the SoftForm Bra delivers a barely-there feel. It’s the go-to choice for a 40E size who prefers gentle, relaxed support for lounging or laid-back days.
The CloudEmbrace Bra combines supportive foam cups with light padding for smooth shaping and subtle lift. It’s perfect for a 40E size wanting structured comfort and a naturally contoured silhouette.