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Discounted40B Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40B cup size. Browse our collection of 40B bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. Premium brushed lining is feather-soft against skin. The bra's hardware-free design lies invisibly underneath tight clothing. Raw cut, seamless bra construction eliminates any chance of bulging.
View More DetailsV-Neck Bra
HK$530
HK$477
CrossOver Bra
Wireless Bra
Honeylove's signature mesh details take this wireless bra to the next level. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. A smoothing bra wing eliminates bulges at the back and underarm. Adjustable, convertible bra straps let you modify your fit. Premium four-way stretch fabric molds and expands to your shape.
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CloudEmbrace Bra
Wireless Bra
The next-level wireless bra—so soft, it’s like wearing a cloud. Its molded memory foam cups contour and support beautifully, while innovative Cloudfuse™ honeycomb bonding delivers a sleek, seam-free finish under every outfit. Wide, smoothing panels at the sides, back, and underarms banish bulges. Complete with adjustable, convertible straps and full-coverage cups, it flatters any neckline.
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SoftForm Bra
Wireless Bra
We started with our perfectly contoured, ultra-supportive V-Neck Bra and elevated it with the softest, dreamiest fabric imaginable. This wireless design includes a bonded cradle that provides the same lift as underwire—without any of the discomfort. Its hardware-free construction ensures a smooth, invisible look under even the most fitted clothing.
View More DetailsSoftForm Bra
HK$575
Silhouette Bra
Wireless Bra
Flexible stretch silicone features a soft velveteen flocking that delivers adaptable support. Designed with a bonded cradle that eliminates underwire and smoothing side panels across the back and sides. Seamless, raw-cut construction vanishes beneath any outfit. Adjustable, convertible straps let you dial in your ideal fit.
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CrossOver V-Neck Bra
Wireless Bra
Designed with our signature mesh and a lower-cut neckline. This wire-free bra features a bonded cradle that provides lift and support without underwire. Smoothing wings refine your shape and eliminate back and arm bulges. Straps are adjustable and convertible so you can find your perfect fit. Adjustable, convertible straps and four-way stretch fabric help fit the bra to your exact shape.
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CrossOver Contour Bra
Wireless Bra
We've reimagined our signature CrossOver bra now with built-in light foam cups for extra support and a beautiful contoured shape. This style comes in cup and band sizing for a precise and flawless fit. Stationary foam cups replace removable pads. A hidden bonded structure provides support without underwire, and wider smoothing wings ensure a seamless and smooth silhouette. Premium materials and four-way stretch fabric feel like a dream against skin. Adjustable, convertible straps let you personalize your fit.
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Silhouette Roses Bra
Wireless Bra
Our signature rose-pattern silicone features plush velveteen flocking that provides elevated support and gentle grip. A bonded cradle eliminates traditional underwire, while broad side panels sculpt your back and sides into a smooth, uninterrupted silhouette. Raw-cut edges vanish under any garment, and adjustable, convertible straps offer personalized fit with total flexibility.
View More DetailsSilhouette Roses Bra
HK$530
HK$477
New!
X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
CrossOver Lace Bra
Lace Bra
Refined flat lace accents transform an everyday essential into something special. Engineered with a bonded underbust cradle that eliminates traditional underwire, sculpting side wings that smooth your back and underarm zones, and molded foam cups that enhance your natural shape. Convertible, adjustable straps adapt to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
CrossOver Lace Bra
HK$575
CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
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Crossover Bra
CloudEmbrace Bra
Silhouette Bra
Softform Bra
Superpower Short
Liftwear Cami
Everyday Undies
Cami Bodysuit
Superpower BriefWhat is a 40B bra?
Your cup size, shown by the letter in your bra measurement, reflects the difference between your bust and band measurements. For a B cup, your bust is roughly 2 inches larger than your band or underbust measurement.
Your band size — the number in your bra size, like the “38” in 38B — measures the circumference around your ribcage, just beneath your bust. The band is what provides most of your bra’s support, while the straps offer more minimal lift.
That’s why finding the right band size is essential for both comfort and stability.
Key bra features for 40B bra size
For a 40B bra size, there are many styles that will be compatible with your cup and band size. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
If comfort is your top priority, we recommend wireless bras with bonded support. Wireless bras, unlike bralettes, have more support features and smoothing benefits that 40B bra sizes will enjoy.
If you wear a larger band size, choose bras with wide, smoothing wings and a thoughtfully designed back that helps reduce bulging and create a sleek, seamless look.
Ideal fit for a B cup bra
For someone with a B cup, the ideal bra fit focuses on balanced support, smooth shaping, and a natural lift. The cups should enhance your shape without creating gaps or causing any overflow.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers underneath it comfortably).
The cups should lie flat against your chest, with no gaping, wrinkling, or spillage along the edges. The center gore (the middle part of the bra) should sit flat against your sternum for optimal support and alignment.
For B cups, look for medium-set straps and cups that follow your natural contour to maintain lift and prevent slipping or digging.
Choosing the right 40B bra
First, use our bra size calculator to confirm you’re a 40B size. Once you’ve verified your fit, consider your top priorities as a B cup and choose a style that best supports your needs.
With its elegant mesh details, full-coverage cups, and adjustable straps, the CrossOver Bra offers both style and reliable support. It's a perfect choice for a 40B size seeking everyday lift with a touch of sophistication.
Designed for daily wear, the Silhouette Bra provides exceptional comfort and dependable support. Its adjustable features make it ideal for a 40B sizd looking for a customizable, secure fit.
The SoftForm Bra is made for lounging in total comfort. Its ultra-soft fabric and hardware-free design make it a great pick for a 40B size who prioritize ease and a barely-there feel.
Featuring sturdy foam cups with light padding, the CloudEmbrace Bra offers subtle shaping and a gentle lift. It's perfect for a 40B size wanting a naturally enhanced silhouette.