CrossOver Bra
Silhouette Bra
SoftForm Bra
SuperPower Short
LiftWear Cami
CrossOver Brief
Cami Bodysuit
SuperPower Brief
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Honeylove was
born on stage.
Video is muted by default
JAN 2008
Betsie performs in front of a crowd of 20,000
Our founder toured the world and still couldn’t find shapewear that worked.
With EDM Top 40 hits on the charts, Betsie Larkin was touring the world, performing with top DJs. She wanted shapewear for a confidence boost, but no matter how many brands she tried—the pieces didn’t feel good, work well, or stay up.
MAY 2016
Betsie makes the first sketch of our signature X-shaped panel
So, she made her own.
Betsie’s bad experiences with shapewear were a lightbulb moment. She began sketching garments in her spare time backstage, dreaming up ways that shapewear could actually work for women’s bodies. Her sketching turned into design and sewing classes and manufacturing research. Then, after two years of hard work, Honeylove was born to viral success in 2018 with enormous customer love, a New York Times Style highlight, and ABC Good Morning America coverage. Now more than 3 million women have bought and loved Honeylove with every piece built on our obsession with comfort and support.
JUNE 2017
Betsie visits our manufacturer and sees the first prototype
FEB 2018
Honeylove has our first major photoshoot
BETSIEHoneylove Founder“You can guarantee if a product is on our website, it has been rigorously tested and meets our insanely high standards.”
SEP 2020
Our first bra launches, changing the game for wire-free bras
Ever since, she’s been designing garments to meet her insanely high expectations—and your needs.
We spend years perfecting and obsessing. We complete extensive competitor research, scour comment sections, and interview women to pinpoint where Honeylove garments can add more comfort and support—then engineer innovative construction techniques and features, one by one.
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Why Honeylove is the most advanced on the market:
Fit
Each garment is mapped to the body, so every panel and seam is perfectly placed.
Fabric
As proud fabric snobs, we ensure that every piece feels good and is made to last.
Function
We rigorously test each design until it achieves the ideal balance of support and flexibility.
We’ll continue
reinventing
intimates until
you’re
obsessed
with every detail.
KALINA S.“The Honeylove team’s attention to detail is unmatched. We spent an hour talking about bra straps alone.”
PHILECIA L.“Betsie asked me to share my experience with shapewear as a plus-size person. I was so impressed that a brand cares enough to ask.”
QUE B.“I told the team that my SuperPower Shorts were a bit too long, and they developed a new style to fix it!”
JESSICA D.“Working with Betsie was incredible. She listened to every single thing I hate about my old bras so Honeylove can make a better one.”
