Bras

About Honeylove bras

Every Honeylove bra combines comfort, support, and style. We source the highest quality fabrics, have fit down to a science, and test our products relentlessly. 

Our highly innovative bra designs meet and solve real needs to fill product gaps that no one else has, and we spend years researching and developing every bra before it makes its way to our site. You could say we’re a little bit bra obsessed. 

The result? Bras that are functional, beautiful, oh-so comfortable, and better than everything else in your closet. 

What are wireless bras?

Wireless bras, also known as soft cup bras, are bras designed without underwire. While underwire can be an effective way to increase the support and lift of a bra, it’s not always the most comfortable option. However, just because wireless bras don’t rely on an underwire, it doesn’t mean they aren’t just as supportive as their wired counterparts. 

A great wireless bra will have support features like a strong underbust and cradle that’s strengthened by bonding or silicone, molded foam cups, flexible boning at either side of the chest, fabric slings inside the cups, and wide side wings.

Benefits of wearing a wireless bra

One of the main benefits of wearing a wireless bra is the unparalleled comfort they provide. Without the rigid structure of an underwire, wireless bras allow for more natural movement and flexibility. They're also a great option for those with sensitive skin or those who find underwires uncomfortable.

Choosing the right wireless bra

When it comes to choosing the right wireless bra, fit is everything. Use our bra size calculator to find your perfect bra fit with just a click. Next, you’ll need to decide if you prefer an adjustable bra style or a hardware-free, pull-over bra style. 

CrossOver Bra

Mesh details add a signature touch to this best-selling, wireless bra. Adjustable straps and a hook and eye closure let you customize your fit. 

Silhouette Bra

Flat, stretch silicone is coated in soft velvetine flocking to provide structure and style to this wireless bra. Adjustable straps and a hook and eye closure let you customize your fit. 

SoftForm Bra

The SoftForm Bra is the ultimate wireless smoothing bra. Made with wide, thick straps that lay gently against the skin and a seam-free design that disappears under clothing, this bra is the go-to for comfort and support.

Why choose Honeylove wireless bras?

We believe that comfort shouldn't come at the cost of support. Our wireless bras are designed with innovative features like reinforced bands and specially constructed cups to ensure that you get the same level of lift and shaping as you would with an underwire bra. We use high-quality, breathable fabrics that feel soft and smooth against the skin, making them perfect for all-day wear.

Explore all bras: CrossOver Bra, CrossOver Lace Bra, Silhouette Bra, SoftForm Bra, Silhouette Roses Bra, CrossFlex Bra