FINAL HOURS: Up to 30% Off. Shop Sale
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FINAL HOURS: Up to 30% Off. Shop Sale
14 : 24 : 52
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FINAL HOURS: Up to 30% Off. Shop Sale
14 : 24 : 52
10% Off Softform Bra
SoftForm Bra
Insanely soft, unbelievably supportive.
It's the wireless bra
of your dreams.
All of the lift and
shape,
none of the
underwire
Wireless LiftA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Smooth Silhouette
Invisible Under ClothesSmooth cups and flat seams lay gently against skin and disappear beneath tight tops.
All-day comfortPremium stretch fabrics, wide wings, and soft straps feel like a second skin.
The most
advanced
wireless bra on the market
advanced
wireless bra on the market
Support
Seamless construction
Shape enhancing
Back smoothing
“This bra is unbelievably comfortable. You forget you have it on!”Daran S.Moderate-High support
Seamless construction
Shape enhancing
Back smoothing
COMPETITOR
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.Low support
It’s a crowd
favorite for
a good reason
“If you’re looking for back smoothing, this bra is a game changer.”Kimberly A.Verified Buyer
SoftForm Bra
Original priceSale price
£64
£58
Insanely soft, unbelievably supportive. A wireless dream.
Style: SoftForm
Free shipping over • Free 30-day returns & exchanges
£90
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
• A bonded cradle replaces underwire for maximum comfort and support.
• The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
• Premium brushed lining is feather-soft against skin.
• Wide, smoothing wings eliminate bra bulge.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Customers also bought
Forget everything you
know
about wireless bras
All-day comfortFour-way stretch molded cups hug without squeezing.
Wireless LiftA bonded underbust lifts without underwire.
Invisible Under ClothesSmooth cups and flat seams lay gently against skin.
What our customers are saying
All of your questions, answered
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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